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The Ultimate Account Manager - Effective Communication

Total Credits: 2 including 2 CE Credit

Average Rating:
The New Ultimate Account Manager Series - Live
Professional Development |  Professional Development - Agency Management
Cheryl Koch |  Sharon A, Koches, CPCU, RPLU, AAI, AU, ITP
Course Levels:
2 Hours
Access for 30 day(s) after program date.



Many organizations today have initiatives supporting diversity and inclusion. Quite frankly, independent agencies have not always led the way when it comes to embracing these concepts and taking the necessary steps to ensure they are more than just words in a mission statement. While most people agree that it is important for any organization to have divergent opinions that eventually coalesce into shared objectives, many differ on how to achieve that outcome. We believe the only way to have diversity of opinion is to have true diversity within our independent agencies. All people are unique and bring something of value to the workplace. When we begin to appreciate and celebrate those differences, we will become better and stronger, and more effective in our communications

Basic Course Information

Learning Objectives
  • Articulate the benefits of diversity and inclusion in the insurance industry
  • Understand the role of active listening in providing outstanding customer service
  • Recognize client objections and use proper communication skills to work through them
  • Communicate your needs firmly but respectfully
  • Negotiate for win-win-win results

Major Subjects
  • Experienced Account Managers will enhance their skills, productivity and effectiveness
  • Newcomers will acquire powerful methods that represent world-class customer service
  • Everyone learns to reduce errors and omissions exposures and develops true career satisfaction
  • Learn the things you wish you’d been told your first days, weeks or months on the job.

Course Materials


Cheryl Koch's Profile

Cheryl Koch Related seminars and products

President and CEO

Agency Management Resource Group

Cheryl Koch has been in the insurance industry for a very, very long time.  Now, you might think that makes her old, however, old is merely a state of mind.  Over the years, Cheryl has served in nearly every capacity in an Independent Agency, having been an Account Manager, Producer and Agency Owner.  She now devotes her time to agency management consulting and training and speaking at industry functions throughout the country.  She is the President and CEO of Agency Management Resource Group located in Roseville, California.  Cheryl consults on marketing and sales, sales management, agency operations, automation, and strategic planning.

Cheryl is also a devotee of lifelong learning and has earned a number of insurance industry professional designations:  CPCU (Chartered Property Casualty Underwriter), CIC (Certified Insurance Counselor), ARM (Associate in Risk Management), AAI (Accredited Adviser in Insurance), API (Associate in Personal Insurance), AAM (Associate in Automation Management), AIM (Associate in Management), AIS (Associate in Insurance Services), ARP (Associate in Research and Planning), Associate in General Insurance (AINS), ACSR (Accredited Customer Service Representative) and AFIS (Agribusiness and Farm Insurance Specialist).  It is the last designation, AFIS, of which she is most proud, having created it along with the late Dr. Emmett J. Vaughan.  Some would say that Cheryl is a real insurance nerd, and she would not disagree.

Cheryl has a Bachelor’s degree in Economics from UCLA and an MBA from Sacramento State University, where she served as a faculty member in their Risk Management and Insurance program for many years.  She has also served as President of the Sacramento Chapter of CPCU and was on the CPCU Society’s Board of Governors for three years.

Cheryl serves as a volunteer member of the Independent Insurance Agents and Brokers of America Virtual University “Ask An Expert” Committee.  She is also a member of the Society of Insurance Trainers and Educators (SITE), the Society of CPCU and the American Association of Insurance Management Consultants (AAIMCO).

When she’s not busy with her insurance activities, Cheryl enjoys spending time at baseball games, and has been to nearly every major league ballpark.  She is a lifelong Chicago Cubs fan, which should explain a lot about her. 

Sharon A, Koches, CPCU, RPLU, AAI, AU, ITP's Profile

Sharon A, Koches, CPCU, RPLU, AAI, AU, ITP Related seminars and products

Managing Performance, LLC.

Sharon Koches, owner/consultant of Managing Performance, LLC is an Insurance Educator, consultant and industry resource.  She is also a consultant for Agency Management Resource Group and serves on the National CPCU Society Leadership Council.


Sharon was Vice President of Insurance Operations & Technical Affairs at the Independent Insurance Agents of North Carolina (IIANC). A member of the Senior Management Team, responsibilities included technical affairs, management of IIANC’s Errors & Omissions Program, Group Insurance Program, Market Access Program and the insurance operations for the North Carolina Association of Insurance Agents (NCAIA), an affiliated corporation of IIANC which is responsible for placing the insurance coverage for the State of North Carolina, including state agencies, departments and universities.  In addition she was responsible for special projects, creating and instructing educational courses and symposiums, and consulting on agency procedures and technical issues.

Prior to that, Sharon was with The Institutes (previously the American Institute for CPCU/ and the Insurance Institute of America) serving as a sales executive in the Southern Region, as well as liaison to the Independent Insurance Agents and Brokers of America (IIABA).

Sharon was an account manager, a field underwriting/production position, for Selective Insurance Company’s Alternative Market/Large Accounts Department (SRM). Her other positions at Selective included specialty lines account manager and agency management specialist (small/middle market field underwriting/production). She also handled Casualty Facultative Reinsurance. 


Fri, Jul 15, 2022 - 02:00pm to 03:57pm EDT
Wed, Jul 27, 2022 - 04:00pm to 05:57pm EDT
Fri, Aug 12, 2022 - 12:00pm to 01:57pm EDT
Wed, Aug 24, 2022 - 02:00pm to 03:57pm EDT
Fri, Sep 09, 2022 - 04:00pm to 05:57pm EDT
Wed, Sep 28, 2022 - 12:00pm to 01:57pm EDT
Fri, Oct 14, 2022 - 02:00pm to 03:57pm EDT
Wed, Oct 26, 2022 - 04:00pm to 05:57pm EDT
Fri, Nov 11, 2022 - 12:00pm to 01:57pm EST
Wed, Nov 23, 2022 - 02:00pm to 03:57pm EST
Fri, Dec 09, 2022 - 04:00pm to 05:57pm EST
Wed, Dec 28, 2022 - 12:00pm to 01:57pm EST

State Specific Details

Basic Course Information

Course Developer Agency Management Resource Group

Promo Video



Overall:      2

Total Reviews: 2


Nicolle P - Manhattan, Kansas

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